Case Study

Stio proves people + planet = increased engagement

Campaign Overview

In November 2021, Stio launched its first Shop for Good online giving campaign to support its longtime commitment to nonprofits advancing conservation and access to the outdoors for all.

Stio has utilized Donation Tiers to establish an evergreen giving method across its site, increasing engagement and customer lifetime value.

The Strategy

Stio’s commitment to its nonprofit partners rings true through social media and beyond, highlighting ways for customers to join in supporting conservation efforts at cart. Customers engage and learn more about how they’re helping to make a difference for people and planet in Stio’s home-town and around the world.

Integrating their give back mission through the shopping flow and promoting through social, brought their philanthropic efforts to the forefront of the customer experience. Resulting in high customers participation rates and increased cart conversions.


Stio stayed true to its brand and aligned with various nonprofits like Protect Our Winters and Teton Adaptive Sports that resonate with their loyal customers.

Campaign Results

Daily Karma has been a great partner for Stio. Not only are we able to amplify the various causes we support, but we can see a lift in conversion as well.

- Grace O'Brien
Stio Website Manager

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