Through mission-driven customer engagement, Lancôme Canada’s philanthropic program, Write Her Future, evolved from a campaign to an integral part of the brand’s e-commerce experience, embracing the conscious customers to take action and join in a partnership for change.
A multi-campaign approach ensured increased exposure and customer engagement across the customer journey. The brand placed Donation Tiers on all product detail pages and Round-Up at cart, allowing customers to learn more about the program and add donations to their purchases.
Working closely with DailyKarma’s product team, a fully branded and custom flow was designed and integrated to allow the customers to explore and dive deeper into the Lancôme partnership – directing customers to Write Her Future’s landing page.
By enriching the customer experience with multiple DailyKarma campaigns and custom flows, Lancôme raised awareness for their program and increased customer engagement for their cause, consequently resulting in decreased abandon cart rate.
A high segment of shoppers is donating multiple times to support Lancôme's mission.
Abandon Cart % significantly decreased when a donation is added to the cart by 29.2%
The brand was also mindful to educate and inspire its audience through promotion of products that give back on their mission page.
Turn the social causes you care about most, into engaging ecommerce experiences that deliver meaningful impact and measurable business results.