Case Study

John Masters Organics magnifies charitable giving with Shop for Good

Campaign Overview

John Masters Organics began their partnership with Shop For Good in honor of one of the most adorable holidays: National Bunny Day. The brand offered 20% off with a donation of $5. In that 24-hour span, they saw a 56% engagement rate and a 17% lift in AOV using Donate for Discount. That was a marked boost for the business and the bunnies alike.

Going off the success of their first endeavor, John Masters Organics launched an even more ambitious effort: for 24 hours, they donated 100% of online sales to three amazing charities benefitting the Black Lives Matter movement. Not only did sales lift by 247% from the previous day, but also U.S. store sessions jumped by 30% and 44% of customers were new.

The Strategy

John Masters Organics was able to reach these impressive metrics thanks to a joint effort with Shop for Good, which streamlined the process of making donations through their Shopify store and took care of disbursements and compliance.

A major social media marketing campaign on John Masters Organics’s part highlighted the one-day event and brought in entirely new customers to their business and the Shop for Good experience.

Takeaways

For John Masters Organics, the productivity of the June BLM campaign is easy to see in the raw numbers and in the response of the consumers.

Using Shop for Good’s campaigns, the brand was able to galvanize customers to donate more and shop more — first, through Donate for Discount by offering shoppers 10% off when they donated $5, and then, by allowing shoppers to donate at checkout through Round-Up with Custom Donations.

The brand promoted its campaigns via their website, email marketing, and across social media accounts

They selected charities their customers care about

The brand leveraged current events to take a stand, bond with its audience, and raise money for a wonderful cause

Campaign Results

"Not going to lie, I was freaking out yesterday (in a good way). We just love Shop for Good. It’s been such an amazing experience that I would highly recommend it to any other company."

Tiffany Chan, John Masters Organics

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