Your Ecommerce Store... on Purpose

Whether you’re just starting with your first cause marketing campaign or are an established purpose-driven brand, we’ve got everything you need to launch compelling cause marketing campaigns that engage your audience from awareness to advocacy.

1. Identify Your Cause & Select Your Nonprofit Partners

A cause marketing campaign should reflect the values of your company and your customers.

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Using Shop for Good

2. Choose a Campaign Based on Your Impact & Sales Goals

Offer a discount when a customer donates a preset amount to charity. Donate for Discount campaigns have been repeatedly shown to increase average order value (AOV) and cart conversions as well as deepen customer engagement.

Display our campaign anywhere on your website to show your customers how they’re contributing to the greater good when they shop at your store, increasing brand loyalty with every sale.

Customers round up their total to any amount they would like to donate to your chosen non-profit. Display this campaign at cart or during the checkout process

Provide shoppers with preset donation amounts to choose from or let them type in a custom amount. Display the campaign on your product pages, at the cart level, or during the checkout process.

Offer customers a gift from any product in your store. Campaigns like, “Donate $5 to a nonprofit of your choice and get this awesome tote bag as our gift to you.

Amplify your commitment to causes your customers care about and meet them in the middle, differentiating your brand and bolstering both brand loyalty and impact. Just say the word and we’ll run your matching on the back-end to double your customers’ impact.

Download the ultimate guide to cause marketing.

3. Empower Your Customers to Engage with your mission at every touchpoint

Authenticity and consistency are vital to developing a purpose-driven brand and rising above the noise of your competitors. Incorporate your impact campaigns across your marketing stack, from post-purchase emails, sms, loyalty programs, and more. Integrations with top marketing platforms and Zapier for seamless end-to-end mission-driven customer experiences.

4. Track Campaign Success and Reward Conscious Customers

Go beyond product & price with purpose & impact.

Turn the social causes you care about most, into engaging ecommerce experiences that deliver meaningful impact and measurable business results.

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Partner Spotlight

Nonprofits Supported

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