Giving Tuesday is a special day for us at DailyKarma. It’s a day that shines bright not only for our team but our amazing partners that have been working all year to cultivate a purpose-driven brand that engages their customers in giving at every touchpoint.
This marks our 3rd official Giving Tuesday running our flagship product, Shop for Good. Each year gets sweeter and more rewarding for so many reasons. Firstly, the growth of brands joining the conscious consumerism movement has grown exponentially. When we first started this journey, we had a few hundred brands download our solution. Fast forward 3 years, and we have thousands launching campaigns at one time. This is a testament to the growing number of consumers that vote with their dollars and embrace brands that support the causes, communities, and organizations that are impacting our world for the better.
It’s also been a personal joy for our team to get to know the influential marketers behind each purpose-driven brand. Our partners inspire us every day with their innovative ideas and enthusiasm toward integrating their mission into their consumer’s shopping experience. Many of our partners themselves give back in their personal lives, volunteer their time to organizations, and actively support the communities they live in. The heart these individuals give towards the brands they are growing and their own personal missions keeps growing each year and fills our team with pride and joy to be part of their giving journeys.
Giving Tuesday wouldn’t be the same without highlighting the generosity of our many partners today. Thank you to all our partners and the bright star you shine on everyday shoppers that are looking for ways to make a difference.
Patty Dao / CEO & Co-Founder
PS: Check out some of our favorite Giving Tuesday Campaigns from our Partners below! ⬇️
Olly is donating 15% of its sales today to SeekHer Foundation. Olly has partnered with the SeekHer Foundation to support research and programs benefiting women and practitioners who identify as BIPOC. To date, OLLY has given $100,000 towards these programs that help empower conversations about mental health.
Rare Beauty has launched its Holiday Gift Guide 6 DAYS OF GIFTING and is giving 15% off sitewide when customers donate $10 today. Rare Beauty has been donating 1% of its sales to the Rare Impact Fund to increase access to mental health services for all. This season of giving, they have special products that will make you feel extra good about the gifts that give back.
Pink Chicken NY just launched their Pinkie Banks Initiative and will be matching all donations made on Giving Tuesday. We admire Pink Chicken for highlighting the importance of giving back at a young age. This initiative will benefit multiple organizations such as Humble Design, CASA-NYC, and Hearts of Gold, among others.
Trish McEvoy is donating 20% of sales to CityMeals on Wheels using Portion of Sales campaign. They have been passionate about supporting local New York organizations, which only shows their unparalleled commitment to their local community.
Florence By Mills is giving away a special gift using our new feature Donate for Gift! Customers will get a special gift when they donate $15. This brand new campaign will benefit UNICEF, an organization close to founder Millie Bobbie Brown’s heart. (Fun fact: Mills is also a UNICEF Ambasssador!)