Case Study

Faherty raises money to keep our oceans clean with Shop for Good

Campaign Overview

A multimillion-dollar e-commerce and brick and mortar retailer, Faherty utilized Shop for Good’s tools and seamless integration to put charitable giving at the forefront of their business model.

Faherty’s existing CSR centered around environmental stewardship and sustainability in their products and business models. For the next step, Shop for Good made it possible for customers to donate while purchasing and see the direct impact they and Faherty were making.

The Strategy

The partnership capitalized on the opportunity to highlight their existing partnerships and community-building strategies.

With Shop for Good, Faherty was able to increase customer engagement and increase awareness of other charitable giving they were engaged in, including donation-matching for several separate causes.

Campaign Results

Nonprofits Supported

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More shoppers completed their purchase than usual
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shoppers added a $10 donation to their cart
$ 0
Raised for charity

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