Bridging the Gap Between Conscious Consumers & Online Stores

In 2018, we united to build innovative solutions that help brands leverage consumer power for the greater good, all while helping charities. Our goal was simple: to create seamless on-page experiences that leverage consumer behavior to give back.


We offer a wide range of services to meet partners where they are in their giving to make the process streamlined for them, regardless of budget. Giving isn’t one-size-fits-all. Neither are we.


Collaboration is key to transparency. Our leadership team is available to our partners and involved in the day-to-day operations to ensure that we are in touch with what our partners need and want.


We take giving seriously and ourselves lightly. When your job is connecting the dots between nonprofits and e-commerce, it’s easy to smile!


We practice what we preach. We are activists and do-gooders. We volunteer. We give back in our personal lives. We love discussing impact with our partners because it’s at the heart of who we are.

We are a team of seasoned entrepreneurs, marketers, technologists, and activists with a single goal: to drive tangible impact in the world through technology.

Prior to DailyKarma, our leadership team built enterprise-level B2B software and engagement tools for brands like Honda, RedBull, Volkswagen, Sony, and Siemens. While striving for success in our professional lives, we were all called to service — whether it was through launching Chennai’s largest volunteer organization, Chennai Volunteers, or more localized ventures in Los Angeles for Girls in Tech or maternal health.

"With Shop for Good, 57% of people who purchased from us wanted to give back. The conversion rate went up day over day by 65%!"

Richard Henne, Co-founder, Ivory Ella

over 140, 5-star reviews on Shopify